AOV Calculator
See how much revenue a single order leaves you on average.
Calculator
Enter your values and the result updates instantly.
Result
—
What is AOV?
Average order value, or AOV, is total revenue divided by the number of orders. It shows the typical size of a single order.
This figure sits on the side of the equation that decides whether your acquisition cost is sustainable. When AOV rises, the same customer acquisition cost suddenly becomes much easier to carry.
How it is calculated
AOV = Total Revenue ÷ Orders
Divide total revenue for a period by the number of orders in that same period. Decide whether shipping and tax belong in revenue, then keep that choice constant.
Leaving cancelled and returned orders in the count makes AOV look higher than it is. Calculating on net revenue gives a more realistic figure.
How to read the result
AOV is read next to acquisition cost, not on its own. If the gross profit one order leaves you does not cover what it cost to win that customer, growth cannot fund itself.
An average hides its distribution. A small number of very large orders can pull it upward, so it is worth looking at how order sizes are spread alongside the average itself.
Frequently asked questions
Should shipping and tax be included in revenue?
Both approaches are defensible. Product revenue alone shows basket size more clearly; including shipping and tax reflects the total amount collected. What matters is keeping the same definition every period.
Is AOV the same as customer lifetime value?
No. AOV measures a single order; lifetime value covers every order a customer places over the relationship. If your customers buy again, lifetime value exceeds AOV.
Why does AOV affect my budget calculation?
The revenue you get from the same number of conversions depends directly on AOV. When it rises, the same spend produces more revenue and therefore a higher ROAS.